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Though famous for baseball, Topps built a cultural empire with non-sport cards. Starting in the 1930s, they captured imaginations with licensed heroes before defining the genre in the 50s and 60s with original, often controversial, creations like Mars Attacks and the beloved parody series Wacky Packages. They also mastered television tie-ins, with their 1966 Batman set becoming a massive hit for a generation of kids.
The game changed forever in 1977 with Topps' Star Wars cards, an unprecedented phenomenon that created the modern template for movie merchandising. This model continued for decades with cards for every major film and TV show, from E.T. to Stranger Things, eventually evolving to include modern chase cards like autographs and memorabilia. From simple wax packs to high-end collectibles, Topps’s non-sport history remains a vibrant, pocket-sized timeline of popular culture.
Charlie's Angels (1976)
Harry and the Hendersons (1987)
Howard the Duck (1986)
Indiana Jones (series) (1981-1984)
Michael Jackson (1984)
Star Trek The Motion Picture (1980)
The Panini story begins not with cards, but with stickers. Founded in Modena, Italy, in 1961 by the Panini brothers, the company revolutionized collecting with its iconic Calciatori soccer sticker album. This model—buying sticker packs to fill a dedicated album—became a global phenomenon, cemented by their legendary FIFA World Cup collections starting in 1970.
For decades, Panini’s non-sport presence was defined by applying this successful sticker album format to beloved cartoons, Disney characters, and pop stars, making them a household name across Europe and Latin America. Their transformation into an American trading card powerhouse began in 2009 with the pivotal acquisition of Donruss. This allowed Panini to produce modern, hit-based card sets for major licenses like Fortnite and blockbuster movie franchises, operating alongside their classic sticker collections and securing their legacy as a true global collectibles giant.
Snow White (sticker set) (1987)
Baseball Super Freaks (sticker set) (1973)